Common Mistakes In A Web Site Design

It is much easier than it was initially supposed to find out why many websites fail.

1. A poor design of the web. It is essential to understand that the impression will be your customer, your company will be the same offered by your web. Therefore neglecting aesthetics can lead to the best company to become the worst reflected in a sloppy design. In a field as competitive as the Internet can ensure that the failure of many sites is due to the ease that exists to find competitors with a presence that creates more trust.

2. Do not answer emails received promptly. The normal waiting time on the internet for a response from an e-mail sent is 24-48 hours. Note that if you do not respond within that period if a competitor and you will lose a customer.

3. Not to waste time visitors. Eliminate those splash pages that say "you came to my company's website, press the button to enter" the same can be said of those sites built in Flash, very attractive in terms of design and dynamism, which arming patience, wait, wait, wait ,...¿ your company is dedicated to graphic web design and development? Content is secondary in its pages?

4. Review the internal and external hyperlinks. That the entire web is accessible and links to external sites will lead effectively to the target.

5. Place your email address in a handy place. Do not hide that address on the last page of your website it is the main contact for your customers to your business. If possible it would be advisable to be found on every page, since visitors may want to leave your website at any time and must be available this email.

6. Reasonable pay for their Internet presence. Would you buy a car for three times its normal price? Internet happens more often than is desirable.

7. Do not host your site on a slow server. Also remember that the service we provide include auto responders, statistics of visits, etc. Why your site should work only 10% -15% of its possibilities?

8. Be sure to include your domain address in all its postcards. Its promotion should not only make it on the internet also your customers will know where they can go, even from your own home, for more information of your company, products, special offers, etc..

9. Publishing a website is just the first step, do not let lost on the internet. The search engine promotion, directories, ad pages will allow you to receive visits from people interested in what your company offers. Optimize your website for you to achieve better positions in these search engines.

10. Internet is a medium that requires a different wording to that made in printed publications. Usually the "Internet" does not tend to read very long paragraphs. Messages should be brief and further information can be given an option to print files such as PDF format, which can then be read more "natural" on a computer monitor.

11. Throw out your pages messages like: "This page is under construction" "Updated on 12/03/1991. In addition to not favor at all the best search engine positioning will give a bad impression to find a website or its owners update it for years? Internet is very important that visitors to a web think and feel that after her there are people who are cares.

12. What language do the owners of many sites? This is often the norm auque odds. Every time someone decides to invent the name of your email, or your domain, begins a strange mental process of entanglement in which the letters are intertwined without apparent meaning (though with all the sense in the world for the inventor). Do you think that someone who heard or read, something like 1 minute past remember, or even in the best, write it correctly? Do not confuse your customers.

13. Do not overload your pages of advertising. If someone writes the web address and the first thing you find is the billboard advertising the film, what brand image you are creating in your mind? Of a supermarket, car hire, medical consultation ... built cinemas etc? Note that, by proximity, on the pages you create mental associations. Be careful therefore to select the type of advertising that will appear next to the name of your company.

14. Communicate your ideas clearly. All content must be easily accessible and should be read correctly. Watch the syntax and of course do not forget to check the spelling. Your website should quickly communicate the message that is intended to convey to its visitors.

15. If you run a promotion abroad should offer a version in Castilian and at least one in English or the language of the target country. It is very important that the translation is done correctly otherwise you can create a sense of lack of understanding.

16. Compress all images correctly. Use jpg for photos and gif for spot color designs. Compress correctly means using an effective tool to leave in the smallest possible size without quality loss involves a degradation of the image.

17. Use an antivirus. If it is you who is responsible for email management, receiving and shipping, and site updates, be very careful with the virus. Without knowing it could be sending to all its customers with good intentions transmuted into virus.

18. Do not forget all that information generated by their websites and it is vital to keep improving their service. There are many programs that analyze the visits and provide very valuable information: the most viewed pages, the least seen, the number of people who failed the first page, the total number of visitors, and their origin.

19. Always consider your competition. If such a rapidly evolving Internet is due in part to advances that can be found on a page is suddenly the progress of others. Frequently check the websites of your competition to know what services they offer.

20. Do not build a website simply for information. Offer discounts, free information and valuable for your visitors, create a section of advice is definitely helpful. Only in this way if someone does not become your client in his first visit to the interest that your website has been awaken, if it is in the tenth query, do everything possible so that people wants to enter your website.

21. Consider your website as part of your business. Not see it as an addition to that there is no reason to pay much attention. Your website is like one more worker that does not rest on any day of the year, offering the best and most detailed information about your company, who speaks several languages ​​and can open new markets at home or abroad.

22. Be realistic. Although the world may be at a distance of a mouse click to become a client of his review clearly what are the chances that your company has to compete, set goals and work to achieve them.

23. Be patient. Who said the Internet would provide the best results without doing any work? The search engine promotion, creation of newsletters, statistics of visits your site, and all that is aimed at creating a better image of your company, and get more customers, requires a process that often obscures the results until a few months.

24. Be consistent. Whether still in the process of improvement as if it reached the altitude that had marked his work should be continued for the web. Can you imagine what would happen to trade each time you reach a certain level of closed sales to celebrate for the next 2 months?

25. Take some advice from experts. Today no more than 25-30% of the sites are optimized for competitive advantages, and the truth is that even some (perhaps many) seem rather to be optimized to "scare" customers.

Author Bio:
Khan Baba is one of professional social media optimizer at digital marketing agency and Enthusiastic Tech writer.

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